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The GPS- Wireless- The mobile Information Markets Conference entered its 10th year with a two day annual conference held at Marriott, San Francisco, Airport held on March 2 and 3.

The conference aimed at the developing mobile/ location commerce alliances, the position of worldwide telematics market this year and the mobile technologies going to be in vogue. It served as a platform for learning about homeland security opportunities and studying the market for fleet management products. It also provided international market overviews and a picture of large companies integrating GPS-Wireless products to create value for their enterprise customers.

42 companies dealing in GPS wireless products and services participated in it to discuss the important telematics, wireless location, fleet and asset management, personal location and homeland security markets. The attendees were telematics Executives, Marketing Professionals, Wireless Executives, Enterprise End-Users, Purchasers of Wireless Products, Automakers, Security Officials, Consultants, Analysts, Government Officials, Network Operators, Integrators and Suppliers who assessed both the consumer and got the most current market information. New for 2006 was the Early bird Welcome Reception, which was a chance to meet new contacts before, the conference begins. An exhibition accompanied the conference with 22 exhibitors.

George Filley, NAVTEQ, Chicago, chaired the annual convention. The conference was opened on 2nd march with Filley’s remarks on GPS wireless. The first day of the meeting had four sessions devoted to: Mobile information market Executive Panel, Wireless Location Services in 2006, Mobile Resource Management Systems Market and new mobile technology and markets.

The session began with moderator, Larry Sweeney, TeleAtlas North American, CA, speaking on the mobile information markets. The speakers were Doug Antone, Networks in Motion, Joseph Averkamp, Sprint Nextel, Christian Bubenheim, Magellan Consumer Business, Thales Navigation, Kanwar chadha, SiRF Technology and Krish Panu, @Road.

The symposium’s second day comprised 3 sessions dedicated to: the automobile as a mobile information platform and the future of mobile information markets: 10 year outlook. Russell Brody, publisher, Inside GNSS, moderated the final session wireless executive panel. Robert Schoenfield, Aeris.net, CA concluded the final session of the forum putting forth his views on Wireless Executive Panel.

Some of the important points raised in the conference were: When will carriers introduce LBS? What’s holding it up? What LBS applications will dominate? How will cell phone navigation system acceptance compare to portable and installed navigation systems? What’s new with Portable Navigation Systems’ markets? Is there a future for aftermarket telematics systems?

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